If you’re looking for someone to lead your brand in a new direction, you’ve found the right guy. Bob has two amazing abilities. First, he can steer your leadership team to an enlightened view of their own brand (not an easy task ;-). Second, he can identify the little (or big) changes that need to be made for your brand to be more authentic, better understood, and ultimately, more profitable. He provides the new look and feel for your brand with energy, creativity, and honesty. Bob works is never overbearing and he knows how to work at the right speed (very important if you haven’t done this kind of work before).